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This question is being asked to us many times, in fact in every workshop that we conduct to Software companies. It is common that you may also wonder where do we apply Design Thinking principles in Software Development Life Cycle (SDLC). And naturally, the answer is – yes, you will be able to apply Design Thinking process on any Services, Service Enhancements, Transformation or Product development systems. There is no limitation to the possibilities that you will be able apply Design Thinking on any other SDLC model that you may follow. There are many innovations in traditional models – first